I Love Fake x 52Grams♥✕
Upload your Instagram photos with the hashtag #springfaker to add them to our I Love Fake lookbook on 52Grams! This online platform offers shoppable lookbooks from user-generated images. I Love Fake is the very first magazine to collaborate with 52Grams, taking the fantasy of fashion-oriented Instagram photography to the possibility of online shopping.
The partnership between I Love Fake and 52Grams is kicked off simultaneously with the launch of our fourth print issue. The inaugural campaign is all about celebrating spring, so add #springfaker to your Instagram pictures and they might make it to the I Love Fake lookbook on 52grams.com/magazine/ILOVEFAKE where you can buy the looks!